Are You Liking it?

Fcebook recently removed from “Becoming a Fan” of a brand to simply “Liking” it.
The change is now live on the site, and here is an example of how brand taking advantage of this feature and create something beautiful!?

I like the creative aspect –

I can't think of any reason not to like a brand cheering me up on a blue Monday..

But...if you click it, then you will become a fan of Heineken beer, followed by tons of status update from the brand..
Sneaky? very creative? What do you think?

okie dokey...
Here is the campaign they run on Facebook

Heineken is livening up your Monday evenings with a host of free events in Singapore throughout April and May. Chill-out sessions with top DJs. Food tastings at exciting new venues. And so much more.....

http://www.facebook.com/heineken?v=app_6009294086